Why We Started iOptimize Realty®: Leveling the Playing Field
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n a world where landlords have brokers dedicated solely to their interests, corporate tenants need someone on their side too. In this iOpt Minute, Don Catalano, SIOR, CCIM, MCR, President of iOptimize Realty, shares why he founded the company—to level the playing field for corporate tenants. Unlike landlord brokers, a dedicated tenant representative acts solely in the tenant's best interest, securing the lowest possible prices and optimal terms. With decades of experience representing Fortune 500 companies and private clients, Don explains how a tenant rep can simplify complex real estate transactions, save time, and minimize costs.
What You’ll Learn in This Video:
- The Importance of Having a Tenant Representative
- How Tenant Reps Differ from Landlord Brokers
- Our Fiduciary Duty to Corporate Tenants
- How Tenant Reps Save Time and Money
- The Value of a Conflict-Free Real Estate Partner
Want to learn more? Check out our article on Your Relationship with a Tenant Rep: Things They Bring to the Table.
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